Real estate offers several advantages, including stable cash flow, long-term

appreciation, and the security of owning a physical asset. However, a successful real

estate investment also requires time and effort. If you’re looking to invest in real

estate, you can choose from a number of different strategies. Which one is right for

you will depend on your financial resources, whether you want to self-manage a

rental property or outsource the task, and how active you would like to be in your



Becoming a landlord is the most traditional form of real estate investing. This

involves purchasing an existing property, renovating it to make it more livable, and

renting it out. Landlording is a relatively hands-on strategy, as you’ll be responsible

for finding tenants, collecting rent, and maintaining the property. For those who are

less interested in becoming landlords, new business platforms allow you to invest in

real estate without purchasing and managing a property yourself.


Another way to invest in real estate is through house-flipping or wholesaling. Both of

these avenues involve purchasing properties with the intention of selling them at a

profit. This strategy can be more profitable than being a landlord and can help you

realize a profit quickly. However, it also requires a sharp eye for discerning what can

and cannot be fixed, as well as the ability to accurately estimate how much a home

will sell for once renovations are completed. Also read


Purchasing and holding long-term rental properties is another popular option for real

estate investors. This type of investment can provide a steady stream of income

from the rent you charge your tenants, which covers your mortgage payment,

property taxes, insurance, and any maintenance costs. If you don’t want to own and

manage a physical property yourself, you can purchase a REIT (real estate

investment trust), which is an investment fund that holds and operates real estate

assets in the form of apartments, warehouses, and office buildings. REITs are similar

to stocks and mutual funds and can be purchased via a brokerage account.


Successful real estate investors understand that local market conditions play a more

important role in their investments than national trends. For example, if you buy a

property in a hot real estate market, you’re more likely to overpay for the property

and have a harder time recouping your initial investment. This is especially true in

cities with growing population densities and high demand for housing.

In addition, a good real estate investor will keep abreast of the latest economic

trends and how they could impact real estate prices in their area. This knowledge

allows them to anticipate future changes in consumer spending, mortgage interest

rates, and other factors that can influence demand for homes or reduce the

affordability of them.